Tag Archives: Marketing
7 Deadly Sins of Article Writing

The 7 Deadly Sins of Article Writing for the Web

Great writers read for perspective and ideas.  Here is a new perspective on how the capital vices can turn into web writing sins. Sloth Don’t be lazy, edit every little detail. We’re putting this at the head of the pack because it just might be the most important detail in crafting a triumphant portfolio of writing.  Edit and proof […]

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Pears Soap - Early Marketing Campaigns

Early Marketing Campaigns: The Pears Soap Company

The Pears Soap empire of England has enticed consumers with original marketing campaigns from the very beginning. Pears is also the world’s oldest soap company. In the beginning of the 17th century, Pears’ founder Andrew Pears developed the first soap of its kind—a transparent formula with wild foaming viscosity that at that time was not […]

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