Archive | January 9, 2013
Brilliant Self Marketing: Houdini

Harry Houdini – Marketing Magician Extraordinaire

Harry Houdini — magician extraordinaire, a master of self-promotion, the world’s first celebrity. Houdini ignited the nation with death-defying performances by enlisting promotional help from radio broadcasts, public platforms, and one of his favorite tools: the police. In 1898, he set the stage (and arranged a subsequent arrest by the Chicago Police) atop a building […]

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