Early Marketing: Nicolaas Witsen, The First Wholesaler of Coffee

In the late 15th century in Amsterdam, an already very busy and notoriously savvy businessman was seeking a new venture.  This man was not new to a busy schedule – he had been the mayor of Amsterdam 13 times.  His name was Nicolaas Witsen.  There were many professions guiding Witsen’s brave and innovative spirit.  When not performing […]